Medical Device & MedTech Career Coaching & Marketing Consulting
A boutique advisory firm specializing in personalized career coaching and marketing consulting for medical device, MedTech and healthcare business.
What can I help you with today?
Hello and Welcome!
I’m Brian Anderson, a former Group Marketing Manager at Abbott and owner of Brian Anderson Strategy LLC! My passion is helping people grow and succeed through personalized career coaching and marketing advisory services. I specialize in product marketing and commercialization strategy in the medical device, MedTech and healthcare sectors.
Medical Device and Healthcare Market Expertise
With 30+ years of experience in global product marketing and management roles in top companies including Abbott, 3M, and Align Technology, I have a successful track record of leading teams, and coaching and developing talent. I bring deep expertise in marketing and product management to help clients land a new job, advance in their career, or launch a new product!
Career Coaching Services
Growing your career and achieving your professional goals also requires a game plan…a strategy and a road map to get to that next step on your professional journey! I offer career coaching and mentoring services to individuals.
I am passionate about helping others succeed in their careers.Whether that means finding and landing that next job, advancing in your current organization, or simply building a plan for career success, I am here for you!
Success in the workplace is also about mastering the "soft" skills...think EQ as well as IQ! I offer a holistic approach to coach clients to work more effectively on teams, establish healthy interpersonal relations with colleagues, managers and cross-functional partners, and develop skills such as active listening, clear communication, empathy and dependability. I am excited to help you achieve your goals!
Let’s CONNECT and discuss what I can do for you!
Marketing Strategy Consulting
Brian Anderson Strategy LLC offers a range of services to help MedTech companies build strong, evidence-based strategies that support growth and successful product launches. We provide our clients with expert guidance to strengthen new product commercialization, refine product strategy, or accelerate market adoption.
Whether you are evaluating the market opportunity for a new MedTech innovation, building a business case to support R&D investment, creating a product pipeline strategy or executing a new product launch, we can assist every step of the way from strategy development through commercialization.
Bringing you 25+ years of experience in global marketing and business leadership roles in world class companies including:
What Clients Say About Brian's Career Coaching
“Brian was instrumental in helping me prepare for a multi-round executive interview process, and the result speaks for itself: I received a strong offer for a senior role, despite not fitting the traditional mold for that position. My background has real breadth, but on paper it doesn't read as traditional marketing depth, and Brian helped me close that gap.
What set his help apart was the specificity. For each round, he walked me through what to expect…then gave me sample questions and sample ways to approach them. He also helped me build out career overview talk tracks, more succinct for some conversations, more detailed for others, depending on who I'd be speaking with. More than once, he reminded me of projects and experiences I had that I hadn't recognized as a value add until he pointed it out.
He was just as valuable once an offer was on the table. His guidance on negotiating a sign on bonus, what to ask for and what not to ask for, came from real experience and a read on what's typically negotiable that was more accurate than anything I could have found on my own.
Beyond the substance, Brian was simply reliable. I'd schedule time with him, and he was always on time, no delays, fully present for each conversation. Brian has been a mentor to me since our time together at Abbott, and that combination of industry knowledge, candor, and genuine investment in someone else's success is rare. If you're preparing for a high stakes interview process, especially one where you need to make a non-traditional background work in your favor, I can't recommend him highly enough.”
– Norman Y. (career coaching client and former direct report at Abbott)
“I had the pleasure of working with Brian at Abbott CRM and was consistently impressed by his ability to shape strategy, build alignment across cross-functional teams, and mentor his team through very challenging and complex programs.
I experienced Brian's coaching strengths firsthand after reaching out for guidance when my own manager found a new position. In looking through the lens of my product line and background, he asked thoughtful questions, provided actionable feedback, and ultimately helped me think far more strategically in my role and about future career opportunities.
Brian is a terrific "people person": his coaching style is thoughtful, supportive, and grounded in a genuine desire to help people succeed. I'm very grateful for the opportunity to have learned from and worked alongside him!”
- Alexandra S. (former colleague at Abbott)
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